Viral Marketing

Viral Marketing

Viral marketing is largely created through the various social media sites. Even though it sounds like a negative thing, viral marketing simply means a form of advertising that is popular and passed along from person to person.

Viral marketing attempts to promote itself through word of mouth, which these days, occurs almost entirely online. Facebook, Twitter, and YouTube are great places to pitch viral marketing campaigns and encourage people to share them.

At U4D, we can create and implement viral marketing campaigns for you. First, we look at your site, and we determine what your goals are and what interests your customers. Second, we make sure to analyze and to determine the relevant keywords for your website. Third, we incorporate your message and your keywords into a form of advertisement that we think could go viral. Fourth, we use your social media sites to promote the new video, article, or ebook, and we start the viral marketing chain.

Examples of Viral Marketing

One example of viral marketing could include when a company creates a humorous commercial advertising its latest product. It might go live on television or it might be reserved for the internet. Either way, the company can load the commercial on YouTube where people can watch it. Because it is entertaining, people want to share the video, and they “Like,” “Digg,” “Tweet” and so on about that commercial which makes more people watch it. After a while, the video has gone viral, racking up hundreds of thousands of views all while spreading a marketing message for the company that created it.

Viral marketing is not limited to videos, and ebooks and articles are other examples of viral marketing. For example, you create an ebook that focuses on a topic in your field. You can either sell this ebook or give it to people who sign up for your newsletter, your site, your blog, etc.

If people like the ebook, they will talk about it. They will talk about it in person, and they will talk about it on their social media sites. As a result, more people will come to your site and sign up (or do what is required) in order to get their own copy of your ebook. All of these things result in increased site traffic, sales and search rankings for you.

If you are interested in learning what viral marketing can do for your company, you should contact us at U4D today.