Off Page SEO
When explaining what we do in terms of search engine optimisation, it is easiest to categorize SEO into two different types—on page SEO and off page SEO. On page SEO is the SEO tactics that we implement directly on your website, such as internal links and web page layout. Off page SEO is the ongoing work that we do for you outside of your website.
Directory Submission
Directory submission involves submitting well-crafted SEO articles to article directories. It also involves submitting your website to website directories so that the site will be listed in that directory. Both actions will increase your search engine ranking.
Email Marketing
Email marketing is crafting an email system that works for your business. This might involve sending out advertisements to your customers on occasion, or it might include sending out a regular newsletter.
Article Writing
Article writing entails writing articles about your business or your industry. These articles are keyword rich, and they help direct searchers to your website.
External Links
External links involves finding other sites and blogs that will post a link that links back to your website. This might be in the form of an article that includes a link to your company’s website.
Social Media
Social media includes setting up and running social media accounts on sites such as Facebook, Twitter, and YouTube.
Social Bookmarking
Social bookmarking means that we set up bookmarking links on your site and your blog so that your customers can bookmark your site on websites like Digg and Delicious.
Search Engine Submission
With search engine submission, we submit a link to your website directly to the search engine. This is a good idea for brand new websites because it takes time for the search engines to crawl the new site.
Viral Marketing
Viral marketing is any marketing campaign that can be spread by the word of mouth. It includes examples like videos, ebooks, and articles that are promoted through social media sites and continuously promoted and shared by others.
Keyword Analysis
With keyword analysis we look at the best keywords for your business based on the most popular keywords used to describe your industry and based on what other businesses are using.
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